About Me

I’m a creative leader working at the intersection of strategy, motion, and storytelling.

For more than 15 years, I’ve led and executed brand, educational, and performance-driven content across video, animation, and digital platforms. While my background began in industrial design, my career has been defined by building scalable creative systems and shaping how brands communicate through motion.

At Hootsuite, I played a central role in defining and evolving the creative voice of Hootsuite Academy. I led end-to-end production across hundreds of educational and marketing videos, from concept and scripting to directing, editing, animation, and on-camera delivery. Beyond execution, I focused on building repeatable frameworks for content production, improving efficiency, and aligning creative output with measurable business outcomes. I also supported cross-functional teams, mentored collaborators, and helped establish standards that enabled consistent growth.

My work spans organic and paid social, YouTube growth, online education, and brand storytelling. I think in systems rather than isolated assets. Every piece of content should ladder up to a strategic objective, whether that’s revenue, retention, audience growth, or product adoption.

I’ve also partnered with brands including TELUS, Later, and Finning, delivering creative direction and production across campaigns and digital initiatives.

I’m most energized by building creative processes that empower teams, elevate quality, and translate complex ideas into clear, compelling visual stories.

Education

Awards

2024 Thinkific Learning Excellence Awards
Winner, Top Certification Program, Hootsuite Academy

2015 Red Dot Award
Winner, Industrial Design Concept,
Gilligator Fish Breathing Apparatus

2014 Adobe Design Achievement Awards
Semifinalist, Motion Graphics,
Colorblind Video

2013 GDC/BC Salazar Student Awards
Winner, Video/Motion,
Colorblind Video

2013 Applied Arts Magazine Student Award
Winner, Video & Motion,
Colorblind Video