Between 2020 and 2023, I produced a series of short-form videos for TELUS Business, designed to help their sales teams communicate complex enterprise offerings to prospective clients. The products covered ranged from cloud migration services and managed premises solutions to partner portals and app marketplace platforms — the kinds of technical, feature-rich products that can easily lose an audience without the right creative treatment. The videos stripped away the complexity and led with clarity: what the product does, why it matters, and what it looks like in practice.
Distributed across sales decks, landing pages, and internal hubs, these videos needed to work both in a one-on-one sales conversation and as standalone digital content. Each piece balanced TELUS’s polished corporate brand with an approachable, human tone that kept enterprise decision-makers engaged.
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