LaterCon is Later’s free annual social media conference, bringing together marketers, creators, and platform experts to share real-world strategies. For the 2020 and 2021 editions, I was commissioned to produce a series of client spotlight videos — short, energetic hype pieces that put the spotlight on brands using Later to drive measurable social media results. Each video translated raw performance stats into motion-driven stories, keeping the tone punchy and the data front and centre.
The subjects spanned a diverse range of brands — craft breweries, lifestyle products, e-commerce, and more — and each video was built to work both as a conference feature and as standalone content. The goal was to make business metrics feel exciting, and to give Later’s clients a moment that felt like a celebration as much as a case study.
View the Event: later.com/latercon/
Check out the Case Studies:
